A Clear process.
Thoughtful design.
Connection throughout.
Where design
meets direction
LASO is a Strategy + Design consultancy helping businesses, property owners, and growing organizations bring greater clarity to their ideas, spaces, and the way they work.
From early strategy and design guidance to project execution and operational alignment, we bring thoughtful perspective, practical experience, and a human-centered approach to moving ideas forward.
What we do
LASO partners with clients to guide projects with care, clarity, and professional expertise—whether the scope is focused or comprehensive.
Strategy & Foundations
Defining vision, priorities, process, and a clear path forward before key decisions are made.
Design & Project Guidance
Supporting design decisions, furniture and FF&E strategy, procurement planning, project execution, and coordination from concept through implementation.
Operations & Experience
Helping growing organizations improve how people, processes, service, and experience come together—from client experience and team workflows to onboarding and operational systems.
How we work
A thoughtful, collaborative approach designed to feel supportive, flexible, and grounded.
Discover
Listening closely to understand goals, context, and priorities
Define
Shaping direction, scope, and strategy with intention.
Develop
Supporting decisions and coordination as ideas take form.
Delivery
Guiding execution through completion with care and clarity.
About Us
LASO Strategy + Design is a boutique consultancy founded by Laura Soto. With decades of experience spanning design, procurement, project leadership, operations, client relationships, and team development, Laura brings a broad perspective to each engagement.
LASO partners with individuals, businesses, and teams as a trusted guide—bringing clarity, intention, and a steady hand to projects of varying scale and complexity.
Start a Conversation
Whether you’re exploring early ideas or preparing to move forward, LASO offers thoughtful guidance and a clear, supportive process.
If you’d like to talk through your project, we’d love to connect. Give us a call at +1 (347) 844-1982.